High-tech bra Underwear putting an end to red marks and painful underwire

Women everywhere know the struggle of too-tight bra straps and ill-fitting underwire, but this revolutionary piece of underwear claims to be the end to all discomfort.

The Anesi Bra, from emerging Canadian brand House of Anesi, features gel straps and a flexible fabric that adapt to the shape of a woman's body.

The underwear, which comes in sizes 32B to 42I, can shift up to two cup sizes and two band sizes, making it the first bra that grows and shrinks in line with the natural fluctuations of a woman's breast shape.

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Game-changer? The Anesi Bra, pictured, from emerging Canadian brand House of Anesi, features gel straps and a flexible fabric that adapt to the shape of a woman's bod

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Form-fitting: The underwear, which comes in sizes 32B to 42I, can shift up to two cup sizes and two band sizes, making it the first bra that grows and shrinks in line with the natural fluctuations of a woman's shape. This promises to be useful when women fall pregnant

However shoppers hoping to get their hands on the bra in stores will be left disappointed as the product is still in the Kickstarter stage, with its creators seeking to raise CA$65,000 (US$50,000, £39,000) to launch.

Such advanced technology also does not look set to come particularly cheap. Information on the Kickstarter page suggests the bra will cost CA$127 (US$97, £77).