Nigerian Banks word war on Twitter: who win

Some Nigerian banks have engaged in a social media war, using their advert copy to lunch banters against each other on their Twitter handles. Some are hitting others hard through this means. The twitter word war seem to be attracting and filling the interest of their customer and attracting more followers. It present more like a publicity strategy to draw people attention to each bank.

The major banks so far involved in the battle of are Sterling Bank, Access Bank, First Bank and Union Bank.

It all started when Sterling bank took to its twitter handle @Sterling_Banking to post a picture with the inscription: “In shooting for the moon men become stars”

They had below the picture, logos or illustrations that clearly depicted some other Nigerian banks.

First from the left was a man rocking a boat that had the colours used by Access Bank and having symbols contained in Access Bank logo. The next icon was an orange coloured brick (GTB uses orange as its main colour): then a man riding an ‘elephant’ which is majorly used by First Bank, then another man on a rocket coloured in Sterling Bank’s primary colours, heading to a red moon (Sterling bank’s logo): this was then followed by a man riding a white Horse (Horse is the main logo of Union Bank).

Below the picture, another inscription read: “Choose a partner that takes you higher.

View image on Twitter



Sterling Bank Plc
✔@Sterling_Bankng



Shoot for the moon, become a star - it's the least you deserve. Welcome to #SterlingBank
6:53 PM - Jul 20, 2018
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The post by Sterling Bank didn’t quite go down well with some of the banks whose logos or signature animals were depicted as most of them tweeted their clapbacks at the post by Sterling Bank.

First Bank took to its twitter handle @FirstBankngr to tweet a ‘clapback’: “What an elder sees while sitting, a child cannot see even if he travels to the moon. #RespectYourElders #YouFirst


FirstBank Nigeria
✔@FirstBankngr



What an elder sees while sitting, a child cannot see even if he travels to the moon. #RespectYourElders #YouFirst
5:34 PM - Jul 21, 2018
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1,323 people are talking about this
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Apparently not satisfied with the “comeback”, First Bank again tweeted, this time a GIF image of a rocket crashing right from the skies. The GIF had the inscription: “Mr Burns Groaning.




FirstBank Nigeria
✔@FirstBankngr



... And straight into the trash can. #RespectYourElders #MoveOver #NextPlease #YouFirst
4:48 PM - Jul 21, 2018
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1,274 people are talking about this
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Access Bank also followed suit with a comeback punch line when it took to its twitter handle, @myaccessbank to write: “We will travel on an imaginary rocket too, if we were a one-customer Microfinance Bank; but with ten million customers and counting, we rather bring the galaxy to you!.”




Access Bank Plc
✔@myaccessbank

We will travel on an imaginary rocket too, if we were a one-customer Microfinance Bank; but with ten million customers and counting, we rather bring the galaxy to you! #YouAreWorthIt #TakeTomorrow #KnowYourElders
3:38 PM - Jul 21, 2018
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1,847 people are talking about this
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Union Bank on its part took to its twitter handle @UNIONBANK_NG to take multiple jabs. First it wrote: “Heading to the moon without a spacesuit…journey mercies.”

It went on to tweet another jab where it wrote: “When the elders speak… #SimplerSmarterSAFERBank” with a picture of a dog holding using its paws to close the mouth of another dog.

View image on Twitter



UNION BANK
✔@UNIONBANK_NG



When the elders speak... #SimplerSmarterSAFERBank
2:49 PM - Jul 21, 2018
359
382 people are talking about this
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As if it was not enough, Union Bank went on to tweet: “There’s no coming back after “Ether” or “Story of Adidon”…settle down now, take a deep breath. Back to counting this Naira, Dollars and Pounds…

View image on Twitter



UNION BANK
✔@UNIONBANK_NG



There's no coming back after "Ether" or "Story of Adidon"...settle down now, take a deep breath. Back to counting this Naira, Dollars and Pounds... #SimplerSmarterSAFERBank
3:09 PM - Jul 21, 2018
99
108 people are talking about this
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‘Ether’ was the title of one of the best ever dis tracks, where American Rap artists Nas dissed another rap artist Jay-Z, a track which many rap analysts said there was ‘no coming back from’.

A twitter user who sought to know who was the elder among the banks that spoke of themselves as elders also got a punchline response from First Bank which wrote: “Even fathers have fathers; they are called ‘forefathers’. #Babababawon #YouFirst.

The Fight may not be over as of yet as some of the banks that were depicted in the original post are yet to respond to the tweet as at the time of this report.

As for the winner: we leave you to choose for yourself.